Promotional items and free products have always been a popular form of advertising. And if the recent article in the New York Times is anything to go by then most of the companies in the USA spend billions of dollars on promotional items. One of the biggest reasons cited for doing this is because people tend to have a higher retention value of a product or service when they get promotional items. In fact as per the Promotional Products Association International their research have shown that nearly 88% of the customers remembered a product when they got a promotional item along with it compared to the 71% of customers who recalled the print advertisements they saw. Amongst the different promotional items that are used by the big corporate houses are the advertising pens, mugs, pen drives as well as watches. As a result the demand for cheap advertising pens is sky high.
There is a catch here. Do not confuse the cheap advertising pens with those pens that are low on quality and style. These pens are high on quality, style and design. They are cheap in the sense that they are much more affordable compared to the other promotional products where a company needs to invest hundreds of dollars behind a single item.
Wondering how these cheap advertising pens boost a company’s image? Well there are several ways that the pen does it. The following areas are mentioned below:
- These promotional pens act as a goodwill factor. What we mean to highlight is that when you are gifting customized pens to your employees, stake holders and even your customers, you are showing them that you care for them in your own unique way. As a result the item is viewed as a valuable item. And we all love to receive gifts. Don’t tell me that you don’t!
- This item has a lasting impression. Not only the receiver but the onlooker as well gets to see your pen along with your company name. As such the retention value of this item is higher compared to the other products.
- The best part about this pen is that you can buy them in bulk amount. As a result the wholesale novelty pens are affordable compared to the other products in the market. And the money that is saved can be used in so many different ways. You can either reinvest the money or you can easily spend the money on other marketing gimmicks.
There are many online stores that deal in these items. If you want you can customize the pens just the way you want it. So what are you waiting for? Go ahead and check out these collections today only.