Last week, I and my cousin were planning to throw a garage sale. We are shifting to new place and thought of getting rid of all those items that we hardly need. While organizing the different stuffs from the attic and the other rooms, I stumbled upon a pen with a company’s name and some product names offered by the company. I failed to remember from where did I get the pen but this incident interestingly ignited a discussion between my cousin and me – the Interesting Power of personalized pens for business!
The personalized pen was definitely a promotional item and was meant to promote someone’s business. Big or small business, irrespective of that, the pen proved to be a vital instrument in creating brand awareness of the company and its products. Using personalized pens for business purposes is not new. But at the same time we cannot undermine the role played by it. Can you imagine the number of people using the pen? Even if we cut out most of the numbers and select a minimum of 50 persons, we have to agree that the company reached out to 50 individuals without spending much. If the company had resorted to print or television advertisement it would have ended up investing more. So the pen not only proved to be effective but economical as well. At least 50 people have used the pen and by word of mouth they must have recommended to another 50 individuals. So in other words the company actually successfully established itself among st 100 people.
To sum it up, 100 people came to know about the company, brand image was created, free word of mouth publicity was done and finally people also used the pen in their day to day activities. The moment they looked at the pen they were instantly reminded of the company – so in short, the personalized pen help to reinforce the company’s identity among st the users as well. All these things were achieved by a single item. Interesting Indeed!
